At present, kneading, squeezing, full elastic stress reduction toy “kneading music” is popular with young people. Such toys are made into food shapes or popular figures in cooperation with well-known IP, and have once become a new favorite on e-commerce platforms, with monthly sales of more than 10,000. Why are squeeze toys so popular with young people?
“It’s a joint name of a well-known IP, and I like it very much, so I bought it for 28 yuan,” Wang said. Most of the products have a lovely look and the soft material is very decompressing and fun! Company employee Song Ailian said: “I am engaged in paperwork, when I encounter irritability, I can not help but pinch, think Nuowao-ji is particularly relaxed.”
Xiao Yao is also a fan of squeeze toys. She says she pays more attention to how her hands feel when buying a handful of items. Some like water, pinch up no resistance, rebound fast; Some feel similar to plasticine, rebound speed moderate; It feels like a sponge, slowly bouncing back.
It is understood that extrusion toys have become a fast-growing toy category for some e-commerce platforms, and have received attention from many IP fields. The reporter saw in an e-commerce platform that the monthly sales of squeeze toys in a number of stores were more than 10,000. Most licensed squeeze toys are hot ips. The non-authorized type of modeling is changeable, food, plants, animal images are everything, and even DIY handmade pectin extrusion toys, customers can make products according to their own preferences.
The pricing of extrusion toys is affected by the use of materials, whether there is IP + and other factors, the cheap ten yuan, the popular IP + is more expensive, but the price is generally less than 100 yuan. However, on a second-hand trading platform, a seller has put up a squeeze toy with a price of more than 1,500 yuan, which has triggered hot discussion. Some netizens have reflected that the price of extrusion toys is becoming more and more expensive. “I’m glad gold is hard to buy,” said another. “The price is not a problem.”
Why are squeeze toys popular? Chen Yi, a national second-level psychological consultant, said that the extrusion toy is cute and colorful, and will have a soft wax feeling when kneading, which provides a certain degree of decompression and cathartic effect for the audience from the appearance and touch. In addition, people will lack a sense of control in stressful situations, and squeeze toys can compensate for the lack of control in certain groups at work through the process of massage and recovery, providing an emotional outlet.
“There is a phenomenon in psychology called psychological regression, in which people, when faced with stress, abandon the more mature adaptive skills or ways they have learned and return to using certain behaviors from earlier in life to deal with the situation in a primitive childish way in order to reduce anxiety.” It’s an act of disengagement. In this case, people tend to prefer stress-reducing toys like Knead.” The stress-reducing toy is also a social symbol, Chen said. Fans of “Duile” find friends who can communicate socially and emotionally through “birds of a feather flock together,” and can get relief from collective stress.
For why some young people are willing to pay high prices to buy extrusion toys, experts analysis, there are many young people in the current society are willing to pay for their own psychological, psychological counseling, stress reduction, through their favorite things to get emotional value and psychological value of the transformation and experience.
Experts suggest that in addition to de-stressing toys, young people can also plan and direct their time and energy to cultivate diversified hobbies. Such as fitness exercise, painting, music, reading, travel and other ways can provide communication with others, channeling their emotions.
Post time: 07-09-2024
