Decompress the new favorite: Squeeze the toy market full analysis, the business code behind the trend

Decompress the new favorite: Squeeze the toy market full analysis, the business code behind the trend

In recent years, the squeeze toy market has shown rapid growth. According to the statistics of Research consulting, in 2022, the total retail value of the Chinese market reached about 5.8 billion yuan, an increase of 26% year-on-year, and it is expected that by 2027, the market size will further expand to about 12 billion yuan, with a compound annual growth rate of about 15.3%.

There are many kinds of extrusion toys, among which Knead music is the most popular. Its materials are diverse, including silicone, pu, etc., the shape covers various elements such as food and animals, and the feel is also soft glue, slow rebound and other different types to meet the diversified needs of consumers. In addition, there are innovative products such as squeeze racing cars are also popular, such as a patent squeeze racing car, because of its unique shape and a variety of upgrades and customized versions, global orders continue.

The consumer group is mainly young people, who are under great pressure from work and study, and will squeeze toys as a new favorite to decompress. The purchase channels are mainly e-commerce platforms and tide stores, online sales are hot, and the monthly sales of some explosive single items can reach hundreds of thousands of pieces. At the same time, offline physical stores such as boutiques and grocery stores are also important sales channels, and consumers can intuitively feel the feel and quality of products.

Market competition is fierce, many enterprises have layout. There are both internationally renowned brands and domestic manufacturers, and China has a working squeeze toy production factory, and constantly launch new products, cooperation with popular IP, and expand market share. In the future, with the continuous increase of consumer demand for decompression, as well as the continuous integration of technology, culture and other elements, the extrusion toy market is expected to continue to maintain a growth trend, and towards a more diversified, personalized, innovative direction.


Post time: 11-25-2024

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